Your 4 hours into your ride, the wind is blowing, your teeth are gritted, just one last hill and your home. Every part of your body hurts but you cling to your bars and power up that last climb. Your handlebars feel solid and grippy and that give you a confident feeling, your going to make it. One of the lease expensive items on your bike but the one that can inspire a sense of strength. 

ITM Cork Tape $9.14